During the 2022 WNBA season, Title IX had reached a 50 year anniversary. I was tasked with creating a new warm-up shirt for the players to wear during their practices on and after the Title IX anniversary date. Without Title IX, women would not have the placement in the sports world that we have today, and so the WNBA wanted to recognize its importance on the court.
I had to design a visual for the front and back of the t-shirts, and I was given two phrases to incorporate either one on the back of the shirt. Those phrases were “Advancing and creating opportunity for all…” and “Impact. Culture. Change.” I chose to incorporate some orange into the shirt to make particular words pop, while keeping the rest of the shirt in black and white, as well as using outlines, and bold type. I also made sure to end the phrase in the WNBA’s fire orange to stand out more as a statement, and that “Change” is something big that the WNBA strides for in women’s sports.
Option 4 was the selected shirt from my marketing, merchandising, and basketball ops groups. From there we had Nike produce the shirts for the players.
Tools used: Adobe Illustrator CC