Keeping the momentum going, I was able to create the AT&T WNBA All-Star Logo for 2024. The excitement around the look and feel of the new All-Star marks I’ve developed continues to rise, so I wanted to put the same amount of fun, passion, and energy into this year’s new WNBA All-Star weekend event mark. Making these logos are truly something I find fun to do, and making each posses its own theme while also being part of an All-Star family of logos.

This logo is absolutely a favorite of mine. When I began ideating the overall theme of this mark, some words that came to mind were, heat, energy, vibrant, landscape, and significance. From the overall environment landscape of Phoenix, Arizona, to some of its indigenous cultural connections, there was much I wanted to include in the mark. The city of Phoenix has much to offer, and I wanted our fans to be able to get a glimpse of that in the logo itself. When taking a deeper look within the logo, here are some key elements to point out:

• This will be the 3rd all-star game in Phoenix (2000, 2014, 2024), so there are various instances of 3s throughout including 3 mountain peaks symbolizing the 3rd All-Star in Phoenix, a 3-stem cactus, and sets of 3 triangles below the wordmark.

• Colors reflect not only WNBA brand colors (Fire Orange and Hot Tangerine), but also the Phoenix Mercury’s purple as a deep tone color against vibrancy like the sun.

• The sun overall represents the sunny weather and heat of the city of Phoenix.

• Indigenous prints and patterns found within some Indigenous Tribes in Arizona, such as the Navajo Nation’s textile designs, also inspired the logo and the use of geometric shapes.

• The stars around the logo come from the star shape on the Arizona state flag.

• Residing near the mountain peaks are plant life and a valley with a winding road leading to the 3-stem cactus, which embodies Phoenix's environment; also resonating from the Phoenix Mercury's notable hashtag #ValleyTogether and the city’s nickname "The Valley."

The logo variations include the primary mark, a secondary mark, and a partial mark. To note, the partial mark was originally developed by our WNBA on Court and Brand Partnerships team, as it was already approved by our Nike counterparts. I then reworked the coloring on that mark o fit more within the rest of the 2024 All-Star logo family theme to make sure all where cohesive with each other. All other logos (primary and secondary) were done by me this year, and each version also has a complete black and white application.

Tools used: Adobe Illustrator CC

Logo animation done by me as well, using Adobe After Effects CC

Our WNBA section at the NBA Flagship store on 5th Avenue in NYC needed a revamp, and so I was tasked with coming up with some ways to make the WNBA shine more in our space on the lower level of the store. Over the course of several months, I worked along side the Lids team on new installations of signage I developed to showcase more of the WNBA’s branding, ultimately increasing our presence at the store.

The new WNBA Arch consists of 9 panels that showcase our notable fire orange coloring, logowoman, and our full logo containing the WNBA wordmark. This arch acts as both a focal point downstairs of the NBA Store, to draw more attention to our merchandise area, along with acting as a fun photo opportunity for customers & fans visiting the flagship store.

On the opposite side of where the arch stands are 3 narrow side walls: 1. where logowoman rests on a  re orange background, 2. where the More Than Game tagline goes along a black wrapped wall, and 3. where all 12 of the global WNBA Team logos go down along a white pillar so that customers/fans would be able to recognize which team they are looking for, next to our jerseys. This way more of WNBA branding can be found around this section.

Next to the W section, is a 9x16 digital monitor that’s being used to promote various messaging to customers in rotation w/ the NBA’s signage. Some messaging includes, tune in awareness for both regular season national games & tentpole events, promoting WNBA App downloads, way finding, and ways on how to stay connected to the W by creating QR codes that link to our Linktree of digital platforms and the WNBA broadcast schedule.

On both the first and lower level there is some league and team specific merchandise, including team jerseys, hats, and sweatshirts and more. These rest on shelves, as well as on mannequin displays across these floors, including at the front window of the store, and main entrance. We even had some WNBA All-Star gear prior to the July 15, 2023 All-Star game for folks to purchase.

Also to note, we were recently given the opportunity to use the 5th Avenue large window banner space to promote WNBA messaging prior to the upcoming NBA season Tip-Off. It promotes tune in awareness, followed by listing out are 3 major national Disney networks, ABC, ESPN, and ESPN2 that many of our games are broadcasted on. There are also new security tower signage that are directly where one enters the store, wrapped around the detectors that customers walk through as they leave and exit the store. These promote WNBA App Download creative, in addition to “Shop WNBA” messaging.

Tools used: Adobe InDesign CC and Adobe Illustrator CC

How the 2023 AT&T WNBA All-Star Logo was used was very cool to see. Aside from a few digital assets I had created to promote the All-Star Weekend and Game ( social graphics, emails, and digital billboard signage for paid media marketing throughout the city of Las Vegas), the logo was used in physical settings as well.

The logo can be seen along the baseline of the court, as well as on pole pads and digital stage backdrops. Making sure the logo was present in many instances during the game was important. The logo also appeared on step-and-repeat backdrops for player pressers, too. In addition, I was tasked with developing an alternate version of the All-Star logo for the WNBA All-Star Halftime Performance presented by AT&T. This logo was used for all Halftime creative, including social graphic promotions, and in arena usage, during Grammy nominated singer-songwriter, Kehlani’s halftime performance.

Disclaimer: The merchandise presented here were not designed by me, but by other brands/licensees partnered with the WNBA. The primary, secondary, and partial versions of the 2023 AT&T WNBA All-Star Logo were however, created by me, and are present throughout merchandise. Product Images shown here are just for visual explanation on how the logos were used on products for sale.

Tools Used: Adobe Photoshop CC and Adobe Illustrator CC

Last year I had created the AT&T WNBA All-Star Logo when the WNBA hosted it’s 2022 All-Star events in Chicago. From last year’s visual success, I was able to work on this year’s AT&T WNBA All-Star Logo for Las Vegas. I’ve realized how much fun it is to ideate a logo, bringing a theme to life within an identity. Much of my inspiration for this logo derived from my first visit to Las Vegas, back in 2019. Vegas night life is one of the liveliest I’ve seen, and that’s coming from a New Yorker herself. I wanted this logo to give off the same essence of Vegas energy and life. From textures, sounds, and architectural structures as well, I wanted to create something that truly felt like a piece of this city.

This logo in particular has been one of, if not my most favorite piece to have created to date working at the W. When I begin ideating an overall look and feel, I enjoy thinking outside the box and love to create something that can take on a life of its own. Keeping in mind how it could be brought into various situations and spaces. Thinking how would it move in design, how would it sound, what would it feel like to the touch?

I wanted others to see a snippet of the city through the logo. I wanted it to look fun, to be fun, as it represents a fun celebratory occasion during the W season. To be able to look at it, and not only see the connections, but also hear the sounds of Vegas as well. I often think of design as a tool to engage our senses. In some of my earlier concepts for the logo, you can see how I tried using various shapes that were in some connection to Las Vegas, along with playing with different color combinations, scale in type, and other elements to sort of dress up the overall look of the logo.

Hence, the final primary version of this logo contains a few key elements: the diamond symbol within the logo symbolizes the host city team’s logo, the Las Vegas Aces. The dots on the dice here add up to 19, which symbolize that this 2023 WNBA All-Star Game will be the 19th All-Star game to date for the league. The eight point star at the very bottom of the logo resonates from the notable “Welcome to Las Vegas” sign that many tourists enjoy visiting. The color choices present here are a mix of both the host city’s team colors (the Las Vegas Aces Red and Gold), and primary WNBA Colors (Fire and White, while resting on a black background). This pays homage to the hosting team, as well as the WNBA’s 2022 Champions.

Tools used: Adobe Illustrator CC

August is a time during the season where the WNBA focuses on fitness and health in all aspects. For this warm up shirt that the players would wear before games, I was asked to come up with a design that promoted women’s health. The design had to include various words that all fit under the umbrella of women’s health, including words and phrases such as Equity, Support, Choice, Fairness, Speak Up, etc.

The words Women’s Health act as the main focus on the front of the shirt, with a tagline underneath that reads “For The Win.” I had come up with that phrase to go along with the words Women’s Health because I wanted those who read the shirt to connect the idea of women’s health to something that should always be brought to the forefront. It is a theme that needs much attention, especially in present day society, and we should want to strive for greatness to ensure that women’s health of both athletes and everyday fans are taking steps in the right direction towards the upmost best form of itself.

On the back of the shirt, my intent here was to construct a word cloud of important words and phrases gathered by my coworkers associated with this project, as well as feedback from the WNBPA. These words selected were to bring more awareness to women’s health as a whole, for both players, and fans alike. As one reads through them on the back, they can recognize the different aspects that surround women’s health and what we need to work on and take action towards in our communities, and society altogether. Not only to benefit our lives now, but for future generations as well.

Following completion of the design and with Nike approval, I provided Nike with a mockup of the t-shirt, along with notes describing how for each WNBA team the text on the shirts should change to represent one of their more darker respective colors to ensure legibility and uniqueness to each team. Truly satisfied with the outcome of this design, and more than thrilled to have seen the supportive response from our players wearing and promoting the shirt before games, and showcasing them digitally on their social platforms. The hashtag #WomensHealthForTheWin continues on!

Tools Used: Adobe Illustrator CC

Creating the logo for AT&T WNBA All-Star 2022, was definitely one of my favorite projects. Before being tasked with creating it, I was already thinking of various concepts for how the logo would look. I was excited to get a jump start in brainstorming, because I was inspired by my last trip to Chicago back in 2021 for WNBA Finals. The colors, lights, and art of the city truly inspired me, and I wanted to tie in some of my inspirations into the logo. Knowing that Chicago would be the host city for the W’s All-Star that year, got me enthusiastic with playing around with different elements that represent Chicago.

In my earlier iterations of the logo, you can see that I was toying around with the shape of the 6-point star that rests in Chicago’s flag. I wanted to tie that in somehow, by also playing along with the idea of Chicago’s star representing All-Stars. The idea was already there to begin with in my eyes!

As I began to incorporate colors from the WNBA brand, and the Chicago Sky (being that their team’s city was hosting), I started to realize that a “less is more” approach would be best for this identity. When thinking of various applications for the logo, one must think of how it would look at different scales (big or small) and the landscape it would reside in (digital or print, even in a mixed media form such as a sculpture or embroidery). So I started to remove some Chicago elements to make the logo feel less busy, as well as opening up the star to air out the context within it.

After fine tuning my logo, tweaking angels, type, and contrast in colors chosen, a final look was approved by AT&T. The final approved logo has a Primary version, Secondary logo, as well as a Partial logo for a more simplified application. The Primary logo contains key elements, such as 4 small solid 6 pointed stars (similar to what is on the Chicago flag), and the Willis Tower (formerly known as the Sears Tower), home to Skydeck Chicago, the highest observation deck in the United States. The tower itself in the logo represents the high reaching success and momentum of the WNBA, and women sports as a whole. The sky is the limit for the women that make up the league.

Once the logo was approved, I then created a style guide for the league and our partners to use, in order to know best practices for how the logo should be used (the dos and don’ts of treatment of the logo).

Tools used: Adobe Illustrator CC

Part of promoting an All-Star weekend of events, comes creating a lot of signage. I was given the task of developing bus shelter posters, vertical and horizontal digital billboards, and other printed signage to be placed around key areas in Chicago, such as Daley Plaza, and outside of the Wintrust arena.

Others had created press banners and backdrops for media activations, as well as other All-Star printed and digital signage for on court and in arena use.

Many folks played an amazing part in bringing awareness to the WNBA’s All-Star Weekend in Chicago, through their own cool and innovated ways that generated a lot of attention. Below are some key stats on the attention the W’s All-Star weekend had brought and how signage played a key role in promoting interest to the game and weekend:

Search interest in the WNBA All-Star Game reached an all-time high in July 2022 (both in the US and Worldwide).

Search interest in the WNBA All-Star Game saw a +122% spike in the US in July 2022 compared to July 2021 (+103% worldwide).

(Google Searches, from our amazing partners at Google)

+53% year-over-year increase | 734,000 Viewers: Most viewed WNBA All-Star Game since 2015. Audience peaked at 768,000 viewers.

(From ESPN PR)

Tools used: Adobe InDesign CC, Adobe Photoshop CC, and Adobe Illustrator CC

My All-Star logo was used on various digital components to promote the weekend to both fans and stakeholders, and for the All-Star Game itself. I was tasked with creating digital invites, emails, and social graphics/templates for our social team to use for the All-Star Game, and promoting All-Star teams info.

You can also see how the some of the WNBA’s merchandise partners used my logo on apparel; many of which were items listed as “Most popular in t-shits.” In addition, Eric Prisbell of Sports Business Journal (SBJ) cited that the “AT&T WNBA All-Star 2022 set an all-time record for merchandise sold at a WNBA All-Star event, with a 50% increase over the next-best selling weekend (Minneapolis 2018). The figure accounts for merchandise sales at hotels, WNBA Live presented by U.S. Bank and Wintrust Arena.” Not only does this metric show that awareness to a popular weekend of events would bring more consumers, but also that good design sells. People liked what they saw, and wanted to snag apparel while items were still in stock. People will put money towards something they find enticing, and what looks cool to them. Many of those items were sold out, and then restocked for folks to continuing purchasing.

Tools Use: Adobe Photoshop CC

Disclaimer: Merchandise and apparel were created by outside vendors/brands and not by me. What was done by me, were the development of All-Star logo style guidelines, and an alternate version of the All-Star logo (without AT&T inclusion) to be used to sell on merchandise. Those guidelines and logos were used for reference on how to design the merchandise to sell.

Part of my work at the WNBA consists of making sure outgoing email assets reflect our new brand image. I design various email creative for Fan Engagement initiatives, marketing (which include merchandise and our league products such as the WNBA App or League Pass), tune-in awareness for scheduled games, and much more.

With a mix of scale in typography and imagery, I create not only informative emails, but also enticing ones that would truly capture the eyes of fans, rather than be overlooked.

Tools used: Adobe Photoshop CC and Adobe Illustrator CC

As part of my position at the league, often times I am tasked with creating various social media assets for the WNBA’s social media channels. These social channels include Instagram, Twitter, Facebook, Snapchat, TikTok, and YouTube, with each social channel ranging from hundreds of thousands to over 1.2 million followers.

Many of these social assets are used for partner promotion, fan interaction (such as Twitter Polls) tune-in awareness, awards, and throughout our tentpole events such as WNBA Draft, All-Star, Playoffs, Finals, and more.

Having to tackle many different themes and initiatives can be challenging at times, but I always manage to keep our content looking lively and engaging through the use of our vibrant brand colors, various shapes, and typography. It offers me the chance to really get creative with my designs for social media.

Tools used: Adobe Photoshop CC and Adobe Illustrator CC

As a graphic designer I am always looking for new and interesting ways to bring my designs to life. Thus, during many occasions I turn to the idea of incorporating motion/animation into my designs. Not only do moving visuals attract one’s attention more, but they also open a door for turning static graphics into cooler pieces.

The main program I use for creating my motion graphics is Adobe After Effects CC, and typically with the use of just keyframes. I create animations for all the WNBA’s social channels, such as Instagram, Twitter, Facebook, Snapchat, and TikTok. The various specs for these graphics include 1x1, 9x16 (for Instagram, Twitter, or Snapchat stories), and 16x9 resolutions.

I often get creative requests for a wide range of social assets. When there are special events or moments in our league or for players that have had great accomplishments, that is often where motion will come into play to emphasize those important moments or specific events.

Check out some of my motion pieces below!

Tools used: Adobe Photoshop CC, Adobe After Effects CC, and Adobe Media Encoder.

Please note: All motion graphics presented here have been converted from MP4 videos to GIF images for quick visibility on this site.

During the 2022 WNBA season, Title IX had reached a 50 year anniversary. I was tasked with creating a new warm-up shirt for the players to wear during their practices on and after the Title IX anniversary date. Without Title IX, women would not have the placement in the sports world that we have today, and so the WNBA wanted to recognize its importance on the court.

I had to design a visual for the front and back of the t-shirts, and I was given two phrases to incorporate either one on the back of the shirt. Those phrases were “Advancing and creating opportunity for all…” and “Impact. Culture. Change.” I chose to incorporate some orange into the shirt to make particular words pop, while keeping the rest of the shirt in black and white, as well as using outlines, and bold type. I also made sure to end the phrase in the WNBA’s fire orange to stand out more as a statement, and that “Change” is something big that the WNBA strides for in women’s sports.

Option 4 was the selected shirt from my marketing, merchandising, and basketball ops groups. From there we had Nike produce the shirts for the players.

Tools used: Adobe Illustrator CC

Along with court side signage and institutional creative I develop, in order to promote different initiatives, important dates, or WNBA products, I am often tasked with creating live read graphics. These live reads would appear briefly on screen during a broadcasted WNBA game, and there is a script that would go along with it that is read out loud by announcers.

Usually I’m given copy that should be present on the live read, such as dates or a CTA, along with supporting imagery if applicable. I then coordinate with members from our broadcast partners, such as ABC/ESPN or CBSSports Network, to not only make sure we are all aligned on what live reads go live during which broadcast windows, but also that my creative is optimized properly for broadcast animations.

Tools used: Adobe Photoshop CC

With this project, I was given the chance to design a t-shirt that the WNBA player’s in the 2021 Playoffs would wear during their warm-ups before games.

I had to come up with a tagline to go on the front of the player’s shirts, that went along with the WNBA’s 25th season theme Count It. After brainstorming a few possibilities, as shown on the vectorized t-shirt mockups, options were then reviewed for some feedback and tweaking. The tagline my group, along with our folks at Nike had selected was the last option with “Count Us In.” My thoughts for this tagline was to connect to the idea of counting in the teams that made it to the 2021 WNBA Playoffs. Count them in, and count that as yet another accomplishment of these incredible athletic women, as they have fought hard for a spot in the Playoffs.

The tagline remains as the main focus on the shirt, with the player’s team name spelled out underneath it, their team’s logo faded out behind these, and of course making sure the WNBA season 25 icon and Nike’s swoosh remain at a smaller scale, but still visible towards the sleeves of the t-shit. I use the Connecticut Sun as an example, and this mockup was shared with Nike for them to use as a reference when creating all of the team’s shirts. I also provided Nike with an outlined word mark of each team spelled out, in both black and white, to allow Nike the freedom to choose which of each team’s brand color they’d want to use for the overall color of the team’s shirts.

This was definitely fun for me to get to take part in, as these shirts were seen and read by many people, both in arena and on broadcast. To see the players run onto the court wearing their shirts ready to play, and watching them get hyped up in them was truly amazing.

Tools Used: Adobe Illustrator CC

Courtside signage is another broadcast creative asset that I am often asked to design to promote tune-in awareness for games or upcoming tentpole events, important dates or themes of the month, fan engagement initiatives, etc.

When developing different signage banners, I start with the center banner that shows up on broadcast more frequently, and then I pass along my creative as an EPS file to our Creative Services team. From there, they use my banners as reference on how to build out additional courtside signage being displayed at different scales for the WNBA team’s arenas. This is because each team’s arena tend to need different sized courtside signage to fit their courtside LED screens, including stanchion screens.

Because of the variety in size, I tend to create these banners in a template manner, where there is balance between the elements in them (a left, right and middle-ground/focus point), and where elements can be pulled and sit alone on smaller screens, but still fit in with the overall piece.