Velocity was a conference like event that T-Mobile activated an experiential space in, held in Los Angeles, California. This overall event brings together business leaders for an innovative mix of economic discussions and interactive brand experiences.
For this activation, my role here was to help design a striking visual inspired by the theme of our space which was a recharging, and hydrating juice bar. I drew inspiration from the idea of different fruits blending together, symbolizing unity and collaboration to create something vibrant and fresh. The final artwork of this featured a mix of fruits and juices, and was later expanded across various touch points of our activation footprint, including walls, printed materials, and digital signage. It was well received by our client T-Mobile!
Take a look at how this design came to life across the space, and how our activation tied into the overall Velocity experience.
Tools Used: Adobe Illustrator CC
There comes a time where our client T-Mobile wanted a refresh in their signage promotions across the venues they partner with. AEG (Anschutz Entertainment Group) and Live Nation are some of these entertainment partners, and in 2025, they wanted a new look and feel for their promotional signage for their T-Mobile brand.
I was tasked with creating two similar looks of the same family for AEG entertainment venues and Live Nation Venues. Both entities have their own style of language in copy to be considered, and one pertains to more large venues, versus smaller clubs and theaters. As you’ll see one version has a core photo image that represents the lively atmosphere of an outdoor space such as a festival, while the other represents people dancing and have fun in a smaller enclosed setting (a club or theater space).
After several rounds, T-Mobile signed off and was pleased with this final look, as it felt clean and embodied their refreshed branding, and was able to get the message across, without too much on one page. These signs were then reformatted in scale and orientation (large and small) and used in both physical and digital spaces across nearly 100+ venues.
Tools Used: Adobe Illustrator CC and Adobe Photoshop CC
Part of our activations for T-Mobile, we typically are asked to develop brand ambassador uniforms for those working during the event to wear, so that T-Mobile Members and fans coming through our space would be able to recognize who they can go to for assistance and questions.
For Post Malone’s tour, I was tasked with conceptualized and designing custom BA uniforms for our BA’s to wear during our activation. Earlier iterations I had done of this embodied ore of a “scene” that contained elements that related to Post Malone’s brand voice and connecting to music. Ultimately, the client wanted a more simple look and feel for the image on the back of the BA uniforms, so the amount of elements there were reduced.
Here you can see how I considered blending functionality with tour-driven style to enhance on-site engagement.
Tools Used: Adobe Illustrator CC
In 2025, Post Malone was going on his Big Ass Stadium Tour with Jelly Roll, to promote his F-1 Trillion album. During my team’s initial ideation for our client T-Mobile’s activation with Post Malone’s tour, we started to think of different creative territories for how we can activate a fun fan experience. At this time, I was asked to come up with some logo ideas for the 2 territories we decided on, to help shape the overall feel of it and act as a lead in for when my team members presented the ideas to client.
With our two creative territory names being “Go Big & Get It” and “Portal to Post” I went ahead and made a variety of logo designs to frame those ideas, while keeping in mind T-Mobile’s branding and future forward aesthetic. With the use of various effects, colors, styles, scale and blending modes, I had fun developing some cool ideas for logos that captured music and tech.
Take a look at some of the logos I came up for T-Mobile and Post!
Tools Used: Adobe Illustrator CC
Saturday Night Live, filmed weekly at the renowned Studio 8H in Rockefeller Center, has long been a cultural touchstone of New York City, effortlessly able to capture the city’s humor, grit, and creative energy. Part of this partnership T-Mobile had with SNL, was to activate around T-Mobile’s flagship store in Times Square NY.
For this task, I had designed a vector collection of NYC themed graphics that could be use as patches and stickers across our activation space, inspired by the show’s iconic roots. From subway typography and street signage, to bold city iconography, each piece is a nod to the energy of New York and the timeless spirit of live comedy.
Take a look at the designs and how they capture different facets of SNL’s identity; the charm of a Saturday night in the city.
Tools Used: Adobe Illustrator CC and Adobe Photoshop CC
As part of our T-Mobile activation for SNL50, we created an Airbrush Station where guests could customize their own bags with live airbrushed designs, demonstrating a nod to New York’s creative street culture and expressive individuality.
I was tasked with designing a range of airbrush stencil graphics for guests to choose from, blending playful SNL-inspired icons with classic NYC motifs. Each design was created to be bold, versatile, and easy to layer which allowed every bag to feel one-of-a-kind while maintaining a cohesive event aesthetic.
Take a look at the stencil collection and how the finished airbrushed pieces brought a vibrant, custom touch to the experience.
Tools Used: Adobe Illustrator CC
For this project, I assisted in developing mood boards and visual direction for spaces inspired by SNL’s behind-the-scenes world. Drawing from the show’s signature mix of New York grit and classic studio charm, we built out a look and feel that felt authentic yet elevated. I also assisted on-site, helping in the set up of these areas ensuring every detail reflected that unmistakable “back of house” energy.
Take a look at how these spaces came together, capturing the organized chaos and creative pulse that make SNL unlike anywhere else!
Tools Used: Adobe Illustrator CC
Watershed is a 3 day music festival, held in the Gorge Amphitheater in Washington State, featuring a range of some of the biggest artists/musicians in country music.
Here I assisted in some of the wrappings for guitars as part of decor we had for my team and I’s branded activation for T-Mobile. Simply keeping the guitars as white and black, with a horse and cowboy decal on the side, along with the T-Digit x Watershed lockup.
Take a look at the overall activation my team and I designed, and some different POVs on where these guitars resided.
Tools Used: Adobe Illustrator CC
One of the fun and creative ways T-Mobile connects its brand to the event or artist they’re sponsoring is by slightly altering their T-Digit icon to connect to the theme of the event. Now at the start of my team beginning creative on Sabrina Carpenter, there wasn’t a new concept of their T-Digit provided by T-Mobile for us to use. So, I took it upon myself to try and come up with a fun one for us to use and present it to the T-Mobile team to see if they’d be open to the thought of it. Turns out they were! By going with the lipstick stains on either side of their ’T’ we all agreed it truly correlated with Sabrina’s brand, and felt unique to our activation. T-Mobile felt this would be a great idea to move forward with on creative, and so we continued using it throughout designs.
Here you can see where this T-Digit lived on various spots on our truck experience. Some of these spots include on the lower front and side panels of the truck. This was also used throughout all creative (signage, digital assets, giveaways, etc.)
See our activation also be featured on People!
https://people.com/sabrina-carpenter-arrests-margaret-qualley-los-angeles-show-jack-antonoff-8747887
Tools Used: Adobe Illustrator CC
As part of our Sabrina Carpenter Sweet Spot Truck for T-Mobile’s partnership with the renowned artist, an exclusive giveaway I was assigned in designing were posters. Sabrina Carpenter has a very unique brand that resembles a vintage-like feminine aesthetic, so I wanted to keep that consistent within the overall design. Incorporated here were also some of her iconic song lyrics, her tour IP, branded candy hearts that my team had developed for our usage, and other elements. Since our Sweet Spot truck activation revolved around sweet treats as well as promoting Sabrina’s Short and Sweet Tour, this was something I really wanted to keep in mind and have fun with throughout the posters.
Each city also had their own unique name to the posters too, so that fans from these different cities were able to have that direct correlation. Fans within New York City received a poster with New York on it, fans in Los Angeles got one with Los Angeles, so on and so forth.
Now towards the end of our rounds, it turned out that Sabrina’s team wanted us to have her AdMat as the primary visual, so below you can see the final selected design, along with some of my previous iterations.
We were even featured in Elite Daily! See below:
https://www.elitedaily.com/lifestyle/sabrina-carpenter-short-n-sweet-pop-up-merch-truck-guide
Tools Used: Adobe Illustrator CC, Adobe InDesign CC and Adobe Photoshop CC
To ensure that the message got around in various markets that our Sweet Spot Truck activation was making its way around, I assisted in developing digital billboards to be displayed to get the word out. These locations included train station platforms, bus stops, terminals, etc. Basically anywhere where a lot of foot traffic was known to be present, as that would ensure more people would see our messaging, and to come check out our T-Mobile x Sabrina Carpenter experience.
Key elements included date, time and location for fans to know where to view the truck in their respective city, as well as imagery of our sweet truck, and Sabrina Carpenter. These helped to drive awareness, and within major cities such as Seattle, Los Angeles, and Chicago, just to name a few. Here you can see some of the OOH pieces I created for Seattle, and where they resided.
Tools Used: Adobe Illustrator CC
During the ACL two part weekend, T-Mobile had given out these vouchers for Magenta Status customers to use to get further access to great perks and exclusive experiences. For example, some of these vouchers included side stage access to the T-Mobile Stage on selective days, attendance to an Austin City Limits After-Show to see other artists, ability to skip the line, free drinks, and winning exclusive merchandise. Many of these vouchers offered those who owned them to bring along a guest as well.
These were an awesome way to further amplify the experience for fans coming through Club Magenta and making their ACL experience even more memorable. When it came to the creative, I mad sure to keep our branding consistent with how our activation space looked to make sure that physical printed items matched. With the vibrant colors of T-Mobile and ACL, with the black and white elements that capture part of our theme in Club Magenta, these were a cool physical piece.
Tools Used: Adobe Illustrator CC and Adobe InDesign CC
Who says signage can’t be fun? Since much of ACL’s branding contained lots of cool elements such as realistic duotone imagery and vibrant color duotone shapes, that was something I wanted to make sure was incorporated into the signage around our activation for T-Mobile.
The Magenta colors with an accent of ACL’s yellow and light pink really made a warm and inviting image that attracted fans into the space. Tying in the symmetrical use of imagery as well, helped to keep the copy on the signage grounded and as center focus.
Tools Used: Adobe Illustrator CC and Adobe InDesign CC
Throughout the festival weekend, one way to get the fans to know who would be on the T-Mobile Stage, each day as they passed through T-Mobile’s Club Magenta, were these Artist Posters I was tasked in designing. These would be switched out between each Friday-Sunday, during Weekends 1 and 2. They were a great way to not only be used as an artistic display, but also bring attention to special artists that were going to make their appearance on stage. You can see these the T-Mobile x ACL branding within these as well.
Secondly, there were also Talent Posters used during Q&A moments for Fletcher, Teddy Swims, and Kehlani. These were brought out for when each artist came through for their time to take the Q&A stage, and allowing fans to get excited for who was coming through Club magenta next.
Take a look at some of the placement of these posters throughout the space, and just how crowded it got during Q&A time!
Tools Used: Adobe Illustrator CC and Adobe InDesign CC
Giveaways are a popular fan favorite, and something that comes as a lovely surprise at a T-Mobile Club Magenta activation. At Lollapalooza, that premium item giveaway was a customizable bucket hat. These were given out at their chain-stitching station, exclusively for T-Mobile magenta status customers.
They were able to line up and get a name, phrase, or icon stitched onto their hat to make them unique to each individual. I included on the hat itself a cool Lollapalooza design on one side which contained instruments and Lolla festival fun/energy, and a festival style T-Digit on the opposite side which was provided by T-Mobile. These quickly became a favorite of folks, especially during the hot summer festival day. Check out the crowd of folks surrounding and in Club Magenta!
Tools Used: Adobe Illustrator CC
Part of an exclusive moment at T-Mobile’s Club Magenta at Lollapalooza, were surprise guests from musicians and artists. In order to make sure that fans coming through the space knew that, I was tasked with creating some signage to promote the talent coming through, and at what time.
Throughout the weekend in Chicago, these signs would be switched out and placed in high traffic areas around Club Magenta. This helped to ensure that the word got out, and that the foot traffic would ultimately increase during each time.
Take a look to see how the overall space looked that talent would come through to.
Tools Used: Adobe Illustrator CC and Adobe InDesign CC
T-Mobile made sure that as the festival day went on, that folks had a way to keep their cellphones fully charged with these charging stations and battery packs. Making sure these stood out for people to notice, I used not only Lollapalooza IP throughout the art (colors and icons), but also several design elements from my team’s overall creative look. This made it very easy to associate these stations with T-Mobile’s Club Magenta.
Here you can see flat artwork previews, and how the entire stations and battery looked like. The fun and energy of Lollapalooza creatively overtakes these stations all around.
Tools Used: Adobe Illustrator CC
Often times on the entertainment side of working under the T-Mobile account, there are requests for creative that come through AEG and Live Nation to promote T-Mobile perks and messaging in their respective music halls/venues. Here I was tasked with creating posters that would live alongside other promotional music posters in venues, to promote T-Mobile’s Magenta Status VIP perks, and how fans can access exclusive tickets and other benefits.
I decided to try and find a way to make these music posters feel unique to not only T-Mobile’s branding, but also the city locations that these posters live in. Thus, I went forward with developing primarily black and magenta based colored posters, with each of these them presenting an instrument that is commonly played at their respective venues, along with an “easter egg” that relates to a notable theme or icon of each city. For example, the chords on the guitar strings on the Brooklyn Steel posters actually resemble subway lines that run through that part of Brooklyn that the venue resides in. Similarly, the subway lines for the Music Hall of Williamsburg are on the guitar neck , or the cracked Liberty Bell in Philadelphia, as part of the saxophone. Each has a connection to music and the cities.
Tools Used: Adobe Illustrator CC
Often times there come events where I’m asked to help ideate digital invites for VIP guests or members of these events. Here are some digital invites I have done so far at CAA, for events such as The Sports Illustrated Swimsuit Issue’s 60th Anniversary event, and for Lainey Wilson Country’s Cool Again Tour Activation with T-Mobile.
Really focusing on the structure of type and formatting of additional elements was important for me to consider here, especially being legible on a mobile device.
Tools Used: Adobe Photoshop CC
