At Ben’s Best we strive to do business in a more enlightened way, where we take responsibility for the impact of our business on society and the environment, and move these impacts from negative to neutral, or better still, positive. It is our goal to leave the smallest footprint possible and always strive for improvement in our business, environmental policies and social impact, becoming a truly sustainable business.
My objective here was to create a design to promote Ben's Best beverages, for a desirable target market of my choosing. Keeping in mind the idea of sustainability in design, I created a design that would be geared towards young children, whose parents are looking for a healthy choice of beverage their kids would enjoy. It is important to ensure that young children are staying healthy by getting parents to put the best that the natural earth has to offer us all, in their kids tummies. I created little fruit characters and colors reflect each flavor as they wrap around each Tetra Pak.
Photography and product setting was also done by me.
Tools used: Adobe Illustrator CC and a Wacom Intuos Tablet