My All-Star logo was used on various digital components to promote the weekend to both fans and stakeholders, and for the All-Star Game itself. I was tasked with creating digital invites, emails, and social graphics/templates for our social team to use for the All-Star Game, and promoting All-Star teams info.
You can also see how the some of the WNBA’s merchandise partners used my logo on apparel; many of which were items listed as “Most popular in t-shits.” In addition, Eric Prisbell of Sports Business Journal (SBJ) cited that the “AT&T WNBA All-Star 2022 set an all-time record for merchandise sold at a WNBA All-Star event, with a 50% increase over the next-best selling weekend (Minneapolis 2018). The figure accounts for merchandise sales at hotels, WNBA Live presented by U.S. Bank and Wintrust Arena.” Not only does this metric show that awareness to a popular weekend of events would bring more consumers, but also that good design sells. People liked what they saw, and wanted to snag apparel while items were still in stock. People will put money towards something they find enticing, and what looks cool to them. Many of those items were sold out, and then restocked for folks to continuing purchasing.
Tools Use: Adobe Photoshop CC
Disclaimer: Merchandise and apparel were created by outside vendors/brands and not by me. What was done by me, were the development of All-Star logo style guidelines, and an alternate version of the All-Star logo (without AT&T inclusion) to be used to sell on merchandise. Those guidelines and logos were used for reference on how to design the merchandise to sell.