Part of promoting an All-Star weekend of events, comes creating a lot of signage. I was given the task of developing bus shelter posters, vertical and horizontal digital billboards, and other printed signage to be placed around key areas in Chicago, such as Daley Plaza, and outside of the Wintrust arena.
Others had created press banners and backdrops for media activations, as well as other All-Star printed and digital signage for on court and in arena use.
Many folks played an amazing part in bringing awareness to the WNBA’s All-Star Weekend in Chicago, through their own cool and innovated ways that generated a lot of attention. Below are some key stats on the attention the W’s All-Star weekend had brought and how signage played a key role in promoting interest to the game and weekend:
Search interest in the WNBA All-Star Game reached an all-time high in July 2022 (both in the US and Worldwide).
Search interest in the WNBA All-Star Game saw a +122% spike in the US in July 2022 compared to July 2021 (+103% worldwide).
(Google Searches, from our amazing partners at Google)
+53% year-over-year increase | 734,000 Viewers: Most viewed WNBA All-Star Game since 2015. Audience peaked at 768,000 viewers.
(From ESPN PR)
Tools used: Adobe InDesign CC, Adobe Photoshop CC, and Adobe Illustrator CC