How the 2023 AT&T WNBA All-Star Logo was used was very cool to see. Aside from a few digital assets I had created to promote the All-Star Weekend and Game ( social graphics, emails, and digital billboard signage for paid media marketing throughout the city of Las Vegas), the logo was used in physical settings as well.
The logo can be seen along the baseline of the court, as well as on pole pads and digital stage backdrops. Making sure the logo was present in many instances during the game was important. The logo also appeared on step-and-repeat backdrops for player pressers, too. In addition, I was tasked with developing an alternate version of the All-Star logo for the WNBA All-Star Halftime Performance presented by AT&T. This logo was used for all Halftime creative, including social graphic promotions, and in arena usage, during Grammy nominated singer-songwriter, Kehlani’s halftime performance.
Disclaimer: The merchandise presented here were not designed by me, but by other brands/licensees partnered with the WNBA. The primary, secondary, and partial versions of the 2023 AT&T WNBA All-Star Logo were however, created by me, and are present throughout merchandise. Product Images shown here are just for visual explanation on how the logos were used on products for sale.
Tools Used: Adobe Photoshop CC and Adobe Illustrator CC