Last year I had created the AT&T WNBA All-Star Logo when the WNBA hosted it’s 2022 All-Star events in Chicago. From last year’s visual success, I was able to work on this year’s AT&T WNBA All-Star Logo for Las Vegas. I’ve realized how much fun it is to ideate a logo, bringing a theme to life within an identity. Much of my inspiration for this logo derived from my first visit to Las Vegas, back in 2019. Vegas night life is one of the liveliest I’ve seen, and that’s coming from a New Yorker herself. I wanted this logo to give off the same essence of Vegas energy and life. From textures, sounds, and architectural structures as well, I wanted to create something that truly felt like a piece of this city.
This logo in particular has been one of, if not my most favorite piece to have created to date working at the W. When I begin ideating an overall look and feel, I enjoy thinking outside the box and love to create something that can take on a life of its own. Keeping in mind how it could be brought into various situations and spaces. Thinking how would it move in design, how would it sound, what would it feel like to the touch?
I wanted others to see a snippet of the city through the logo. I wanted it to look fun, to be fun, as it represents a fun celebratory occasion during the W season. To be able to look at it, and not only see the connections, but also hear the sounds of Vegas as well. I often think of design as a tool to engage our senses. In some of my earlier concepts for the logo, you can see how I tried using various shapes that were in some connection to Las Vegas, along with playing with different color combinations, scale in type, and other elements to sort of dress up the overall look of the logo.
Hence, the final primary version of this logo contains a few key elements: the diamond symbol within the logo symbolizes the host city team’s logo, the Las Vegas Aces. The dots on the dice here add up to 19, which symbolize that this 2023 WNBA All-Star Game will be the 19th All-Star game to date for the league. The eight point star at the very bottom of the logo resonates from the notable “Welcome to Las Vegas” sign that many tourists enjoy visiting. The color choices present here are a mix of both the host city’s team colors (the Las Vegas Aces Red and Gold), and primary WNBA Colors (Fire and White, while resting on a black background). This pays homage to the hosting team, as well as the WNBA’s 2022 Champions.
Tools used: Adobe Illustrator CC