Keeping the momentum going, I was able to create the AT&T WNBA All-Star Logo for 2024. The excitement around the look and feel of the new All-Star marks I’ve developed continues to rise, so I wanted to put the same amount of fun, passion, and energy into this year’s new WNBA All-Star weekend event mark. Making these logos are truly something I find fun to do, and making each posses its own theme while also being part of an All-Star family of logos.
This logo is absolutely a favorite of mine. When I began ideating the overall theme of this mark, some words that came to mind were, heat, energy, vibrant, landscape, and significance. From the overall environment landscape of Phoenix, Arizona, to some of its indigenous cultural connections, there was much I wanted to include in the mark. The city of Phoenix has much to offer, and I wanted our fans to be able to get a glimpse of that in the logo itself. When taking a deeper look within the logo, here are some key elements to point out:
• This will be the 3rd all-star game in Phoenix (2000, 2014, 2024), so there are various instances of 3s throughout including 3 mountain peaks symbolizing the 3rd All-Star in Phoenix, a 3-stem cactus, and sets of 3 triangles below the wordmark.
• Colors reflect not only WNBA brand colors (Fire Orange and Hot Tangerine), but also the Phoenix Mercury’s purple as a deep tone color against vibrancy like the sun.
• The sun overall represents the sunny weather and heat of the city of Phoenix.
• Indigenous prints and patterns found within some Indigenous Tribes in Arizona, such as the Navajo Nation’s textile designs, also inspired the logo and the use of geometric shapes.
• The stars around the logo come from the star shape on the Arizona state flag.
• Residing near the mountain peaks are plant life and a valley with a winding road leading to the 3-stem cactus, which embodies Phoenix's environment; also resonating from the Phoenix Mercury's notable hashtag #ValleyTogether and the city’s nickname "The Valley."
The logo variations include the primary mark, a secondary mark, and a partial mark. To note, the partial mark was originally developed by our WNBA on Court and Brand Partnerships team, as it was already approved by our Nike counterparts. I then reworked the coloring on that mark o fit more within the rest of the 2024 All-Star logo family theme to make sure all where cohesive with each other. All other logos (primary and secondary) were done by me this year, and each version also has a complete black and white application.
Tools used: Adobe Illustrator CC
Logo animation done by me as well, using Adobe After Effects CC