Courtside signage is another broadcast creative asset that I am often asked to design to promote tune-in awareness for games or upcoming tentpole events, important dates or themes of the month, fan engagement initiatives, etc.
When developing different signage banners, I start with the center banner that shows up on broadcast more frequently, and then I pass along my creative as an EPS file to our Creative Services team. From there, they use my banners as reference on how to build out additional courtside signage being displayed at different scales for the WNBA team’s arenas. This is because each team’s arena tend to need different sized courtside signage to fit their courtside LED screens, including stanchion screens.
Because of the variety in size, I tend to create these banners in a template manner, where there is balance between the elements in them (a left, right and middle-ground/focus point), and where elements can be pulled and sit alone on smaller screens, but still fit in with the overall piece.