Along with court side signage and institutional creative I develop, in order to promote different initiatives, important dates, or WNBA products, I am often tasked with creating live read graphics. These live reads would appear briefly on screen during a broadcasted WNBA game, and there is a script that would go along with it that is read out loud by announcers.
Usually I’m given copy that should be present on the live read, such as dates or a CTA, along with supporting imagery if applicable. I then coordinate with members from our broadcast partners, such as ABC/ESPN or CBSSports Network, to not only make sure we are all aligned on what live reads go live during which broadcast windows, but also that my creative is optimized properly for broadcast animations.
Tools used: Adobe Photoshop CC