As a graphic designer I am always looking for new and interesting ways to bring my designs to life. Thus, during many occasions I turn to the idea of incorporating motion/animation into my designs. Not only do moving visuals attract one’s attention more, but they also open a door for turning static graphics into cooler pieces.
The main program I use for creating my motion graphics is Adobe After Effects CC, and typically with the use of just keyframes. I create animations for all the WNBA’s social channels, such as Instagram, Twitter, Facebook, Snapchat, and TikTok. The various specs for these graphics include 1x1, 9x16 (for Instagram, Twitter, or Snapchat stories), and 16x9 resolutions.
I often get creative requests for a wide range of social assets. When there are special events or moments in our league or for players that have had great accomplishments, that is often where motion will come into play to emphasize those important moments or specific events.
Check out some of my motion pieces below!
Tools used: Adobe Photoshop CC, Adobe After Effects CC, and Adobe Media Encoder.
Please note: All motion graphics presented here have been converted from MP4 videos to GIF images for quick visibility on this site.