As part of our Sabrina Carpenter Sweet Spot Truck for T-Mobile’s partnership with the renowned artist, an exclusive giveaway I was assigned in designing were posters. Sabrina Carpenter has a very unique brand that resembles a vintage-like feminine aesthetic, so I wanted to keep that consistent within the overall design. Incorporated here were also some of her iconic song lyrics, her tour IP, branded candy hearts that my team had developed for our usage, and other elements. Since our Sweet Spot truck activation revolved around sweet treats as well as promoting Sabrina’s Short and Sweet Tour, this was something I really wanted to keep in mind and have fun with throughout the posters.
Each city also had their own unique name to the posters too, so that fans from these different cities were able to have that direct correlation. Fans within New York City received a poster with New York on it, fans in Los Angeles got one with Los Angeles, so on and so forth.
Now towards the end of our rounds, it turned out that Sabrina’s team wanted us to have her AdMat as the primary visual, so below you can see the final selected design, along with some of my previous iterations.
We were even featured in Elite Daily! See below:
https://www.elitedaily.com/lifestyle/sabrina-carpenter-short-n-sweet-pop-up-merch-truck-guide
Tools Used: Adobe Illustrator CC, Adobe InDesign CC and Adobe Photoshop CC