As an ad sales marketing design intern at Discovery Communications, some of the projects I worked on were promotional projects. Discovery had partnered with Red Lobster’s marketing team to promote one of TV’s most popular shows, Discovery Channel’s “Deadliest Catch.” I was tasked to design different compositions that gave off a different mood for each, while also incorporating imagery of boats, elements of crabs and lobsters, and rough waves that depict the intensity of being out at sea, especially during a storm.
I created a total of five different gift cards which Red Lobster has approved. One will become a physical gift card, while the others will be E-gift cards that customers would have the option to pick which one they prefer.
Tools used: Adobe InDesign CC and Adobe Photoshop CC