During the ACL two part weekend, T-Mobile had given out these vouchers for Magenta Status customers to use to get further access to great perks and exclusive experiences. For example, some of these vouchers included side stage access to the T-Mobile Stage on selective days, attendance to an Austin City Limits After-Show to see other artists, ability to skip the line, free drinks, and winning exclusive merchandise. Many of these vouchers offered those who owned them to bring along a guest as well.
These were an awesome way to further amplify the experience for fans coming through Club Magenta and making their ACL experience even more memorable. When it came to the creative, I mad sure to keep our branding consistent with how our activation space looked to make sure that physical printed items matched. With the vibrant colors of T-Mobile and ACL, with the black and white elements that capture part of our theme in Club Magenta, these were a cool physical piece.
Tools Used: Adobe Illustrator CC and Adobe InDesign CC