Giveaways are a popular fan favorite, and something that comes as a lovely surprise at a T-Mobile Club Magenta activation. At Lollapalooza, that premium item giveaway was a customizable bucket hat. These were given out at their chain-stitching station, exclusively for T-Mobile magenta status customers.
They were able to line up and get a name, phrase, or icon stitched onto their hat to make them unique to each individual. I included on the hat itself a cool Lollapalooza design on one side which contained instruments and Lolla festival fun/energy, and a festival style T-Digit on the opposite side which was provided by T-Mobile. These quickly became a favorite of folks, especially during the hot summer festival day. Check out the crowd of folks surrounding and in Club Magenta!
Tools Used: Adobe Illustrator CC