One of the fun and creative ways T-Mobile connects its brand to the event or artist they’re sponsoring is by slightly altering their T-Digit icon to connect to the theme of the event. Now at the start of my team beginning creative on Sabrina Carpenter, there wasn’t a new concept of their T-Digit provided by T-Mobile for us to use. So, I took it upon myself to try and come up with a fun one for us to use and present it to the T-Mobile team to see if they’d be open to the thought of it. Turns out they were! By going with the lipstick stains on either side of their ’T’ we all agreed it truly correlated with Sabrina’s brand, and felt unique to our activation. T-Mobile felt this would be a great idea to move forward with on creative, and so we continued using it throughout designs.
Here you can see where this T-Digit lived on various spots on our truck experience. Some of these spots include on the lower front and side panels of the truck. This was also used throughout all creative (signage, digital assets, giveaways, etc.)
See our activation also be featured on People!
https://people.com/sabrina-carpenter-arrests-margaret-qualley-los-angeles-show-jack-antonoff-8747887
Tools Used: Adobe Illustrator CC