To ensure that the message got around in various markets that our Sweet Spot Truck activation was making its way around, I assisted in developing digital billboards to be displayed to get the word out. These locations included train station platforms, bus stops, terminals, etc. Basically anywhere where a lot of foot traffic was known to be present, as that would ensure more people would see our messaging, and to come check out our T-Mobile x Sabrina Carpenter experience.
Key elements included date, time and location for fans to know where to view the truck in their respective city, as well as imagery of our sweet truck, and Sabrina Carpenter. These helped to drive awareness, and within major cities such as Seattle, Los Angeles, and Chicago, just to name a few. Here you can see some of the OOH pieces I created for Seattle, and where they resided.
Tools Used: Adobe Illustrator CC