With this project, I was given the chance to design a t-shirt that the WNBA player’s in the 2021 Playoffs would wear during their warm-ups before games.
I had to come up with a tagline to go on the front of the player’s shirts, that went along with the WNBA’s 25th season theme Count It. After brainstorming a few possibilities, as shown on the vectorized t-shirt mockups, options were then reviewed for some feedback and tweaking. The tagline my group, along with our folks at Nike had selected was the last option with “Count Us In.” My thoughts for this tagline was to connect to the idea of counting in the teams that made it to the 2021 WNBA Playoffs. Count them in, and count that as yet another accomplishment of these incredible athletic women, as they have fought hard for a spot in the Playoffs.
The tagline remains as the main focus on the shirt, with the player’s team name spelled out underneath it, their team’s logo faded out behind these, and of course making sure the WNBA season 25 icon and Nike’s swoosh remain at a smaller scale, but still visible towards the sleeves of the t-shit. I use the Connecticut Sun as an example, and this mockup was shared with Nike for them to use as a reference when creating all of the team’s shirts. I also provided Nike with an outlined word mark of each team spelled out, in both black and white, to allow Nike the freedom to choose which of each team’s brand color they’d want to use for the overall color of the team’s shirts.
This was definitely fun for me to get to take part in, as these shirts were seen and read by many people, both in arena and on broadcast. To see the players run onto the court wearing their shirts ready to play, and watching them get hyped up in them was truly amazing.
Tools Used: Adobe Illustrator CC