As part of my position at the league, often times I am tasked with creating various social media assets for the WNBA’s social media channels. These social channels include Instagram, Twitter, Facebook, Snapchat, TikTok, and YouTube, with each social channel ranging from hundreds of thousands to over 1.2 million followers.
Many of these social assets are used for partner promotion, fan interaction (such as Twitter Polls) tune-in awareness, awards, and throughout our tentpole events such as WNBA Draft, All-Star, Playoffs, Finals, and more.
Having to tackle many different themes and initiatives can be challenging at times, but I always manage to keep our content looking lively and engaging through the use of our vibrant brand colors, various shapes, and typography. It offers me the chance to really get creative with my designs for social media.
Tools used: Adobe Photoshop CC and Adobe Illustrator CC