August is a time during the season where the WNBA focuses on fitness and health in all aspects. For this warm up shirt that the players would wear before games, I was asked to come up with a design that promoted women’s health. The design had to include various words that all fit under the umbrella of women’s health, including words and phrases such as Equity, Support, Choice, Fairness, Speak Up, etc.
The words Women’s Health act as the main focus on the front of the shirt, with a tagline underneath that reads “For The Win.” I had come up with that phrase to go along with the words Women’s Health because I wanted those who read the shirt to connect the idea of women’s health to something that should always be brought to the forefront. It is a theme that needs much attention, especially in present day society, and we should want to strive for greatness to ensure that women’s health of both athletes and everyday fans are taking steps in the right direction towards the upmost best form of itself.
On the back of the shirt, my intent here was to construct a word cloud of important words and phrases gathered by my coworkers associated with this project, as well as feedback from the WNBPA. These words selected were to bring more awareness to women’s health as a whole, for both players, and fans alike. As one reads through them on the back, they can recognize the different aspects that surround women’s health and what we need to work on and take action towards in our communities, and society altogether. Not only to benefit our lives now, but for future generations as well.
Following completion of the design and with Nike approval, I provided Nike with a mockup of the t-shirt, along with notes describing how for each WNBA team the text on the shirts should change to represent one of their more darker respective colors to ensure legibility and uniqueness to each team. Truly satisfied with the outcome of this design, and more than thrilled to have seen the supportive response from our players wearing and promoting the shirt before games, and showcasing them digitally on their social platforms. The hashtag #WomensHealthForTheWin continues on!
Tools Used: Adobe Illustrator CC